How RealDefense Turned an Overlooked Partnership into a Growth Engine
RealDefense CEO Gary Guseinov and President Sean Whiteley sat down with host Casey Zeman for a candid conversation about building one of the fastest-growing companies in consumer cybersecurity and what it takes to keep scaling in an AI-driven market.
“You want to create a process that augments your existing process and inserts AI in the right places to create efficiency and scale that didn’t exist before," said Sean.
Highlights include:
- How RealDefense discovered the potential of its partner channel
- Why customer acquisition gets more expensive as companies scale
- Where AI can create meaningful marketing efficiencies
- How data guides decisions about customers, channels, and investment
- Why larger companies must become more disciplined about which ideas they pursue
Watch the full interview below for Gary and Sean’s insights on partnerships, AI, marketing, and building a business that can scale.