---
title: "Dark Reading News: How Telemetry Data Can Add to Your Bottom Line"
description: RealDefense's Gary Guseinov explains how the company's telemetry scanning product can add to your bottom line.
image: https://info.realdefen.se/hubfs/Gary-DarkReading-Interview.png
---

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Jan 13, 2026 4:40:11 PM

# Dark Reading News: How Telemetry Data Can Add to Your Bottom Line

By RealDefense

![<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Dark Reading News: How Telemetry Data Can Add to Your Bottom Line</span>](https://info.realdefen.se/hubfs/Gary-DarkReading-Interview.png)

In this Dark Reading video conversation, RealDefense CEO Gary Guseinov explores how contextual security offers are reshaping monetization in cybersecurity. By delivering protections like VPN and identity services at the exact moment users need them, organizations can increase conversions while maintaining a seamless experience. The discussion highlights how contextual intelligence enables new revenue opportunities without sacrificing trust or usability.

**Key Takeaways**

- How **contextual offers outperform traditional upsell models**, according to insights shared on Dark Reading
- Why VPN and identity protection services are among the **most effective monetization options**
- How to introduce offers **without disrupting the end-user experience**
- Ways partners are generating **incremental revenue while adding real security value**
- Expert perspective from a **Dark Reading–featured discussion** on the future of security monetization

## Watch the full conversation below:

 

 

 

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