Free Live Webinar

Getting Consumers Unstuck

Interested buyers rarely say no. They just go quiet.

Join us for a live conversation with buying expert Mark Stiving, Ph.D. on the levers that turn interest into purchase.

Jul29

Wednesday, July 29, 2026

10:00 AM Pacific · 60 minutes · Live + recording

In this session Mark will Delve into:

Value vs. perceived value

Buyers act on what they believe, not what you build. Close that gap and willingness to pay follows.

Anchoring that builds trust

Lead with the premium tier, show honest reference prices, and skip the fake discounts.

Price increases without a revolt

The 10-20-25% thresholds, and how to phase increases while protecting loyal customers.

Less effort beats more features

Every added feature raises decision effort. Stalled buyers need an easier choice, not more information.

Why the middle tier wins

Good, Better, Best psychology: design Better to win and let Best do the anchoring.

Freemium, trial, or reverse trial

How to pick the right on-ramp based on your product.

YOUR SPEAKERS

Mark Stiving, Ph.D. (Featured Speaker)

Pricing Expert · Host, Impact Pricing

Mark has spent 25+ years on a single question: what is your product worth, and how do you get buyers to pay for it? He is the buyer expert Fortune 500 companies call, holds a Ph.D. in pricing from UC Berkeley, has written four books, and hosts the Impact Pricing podcast.

Ph.D., UC Berkeley4 booksImpact Pricing podcastCisco · CrowdStrike advisor

Chris Weltzien (Host)

Senior Vice President of Business Development at RealDefense

Chris has spent 20 years in cybersecurity, consumer software, and subscription services (including senior roles at AVG, Check Point, and Pango). He helps OEMs, ISPs, and digital platforms launch programs that generate new recurring revenue while delivering greater value to their customers.

20+ Years in CybersecurityStartup Exits (2)Revenue Programs